The UK property technology sector is witnessing another significant milestone as Manchester-based Street Group has secured a strategic growth investment from European software investor Hg. The deal values the company at more than £200 million, reflecting growing confidence in technology platforms that help modernise the residential property market. Although the financial terms of the transaction have not been disclosed, the investment is set to support Street Group’s long-term growth strategy and accelerate the development of its artificial intelligence (AI) solutions.
The partnership also allows Street Group’s founders to remain at the helm of the business while gaining access to Hg’s experience in scaling software companies.
Hg Invests in Street Group’s Long-Term Vision
Founded in 2015 by siblings Tom Staff and Heather Staff, Street Group develops cloud-based software for estate and letting agents across the UK. Its technology helps property professionals manage sales, lettings, customer relationships, marketing, and business operations through a single digital platform.
As part of the agreement, Tom Staff and Heather Staff will continue to lead the company as co-CEOs and remain the majority controlling shareholders. The founders said the partnership with Hg aligns with their long-term vision of building innovative software for the property industry while maintaining the company’s independent leadership.
The investment values Street Group at more than £200 million, underscoring the company’s growth since its launch a decade ago.
Investment to Accelerate AI Innovation
Street Group plans to use the strategic investment to strengthen its product portfolio and advance its AI-led technology strategy.
The company offers several software solutions for the residential property sector, including Street.co.uk, its customer relationship management (CRM) platform, Spectre, a prospecting and lead-generation platform, and Cortex, an AI-powered platform that enables businesses to create and manage AI agents for property workflows.
According to the company, the new partnership with Hg will help accelerate product innovation, expand AI capabilities, and deliver new technology that improves efficiency for estate and letting professionals.
As AI adoption continues to grow across industries, property businesses are increasingly looking for software that automates routine tasks, improves communication, and supports better decision-making. Street Group aims to meet these changing market demands through continued investment in intelligent digital solutions.
A Strong Partnership for Future Growth
Hg is one of Europe’s leading investors specialising in software and technology businesses. The firm has built a strong track record of supporting companies that develop mission-critical software for businesses across multiple industries.
By partnering with Street Group, Hg is investing in a company that has established itself as a software provider focused exclusively on the residential property market. The investment brings not only financial backing but also access to operational expertise and industry knowledge that can support Street Group’s next stage of growth.
The transaction also highlights continued investor interest in property technology companies that combine cloud-based software with artificial intelligence to improve business performance.
Looking Ahead
The strategic investment marks an important chapter for Street Group as it continues expanding its technology platform and AI capabilities. With its founders remaining in leadership roles and Hg providing strategic support, the company is well positioned to continue developing software that meets the evolving needs of estate and letting agents.
As digital transformation reshapes the property sector, demand for intelligent software platforms is expected to grow. Street Group’s latest partnership reflects this trend and demonstrates how established technology investors continue to back businesses that deliver practical, AI-driven solutions for real estate professionals.
While the total investment amount has not been disclosed, the valuation of more than £200 million signals strong confidence in Street Group’s future and its role in the UK’s evolving proptech landscape.
