Construction projects depend on a steady flow of materials, but many contractors still manage purchasing through emails, phone calls, spreadsheets, and disconnected systems. These outdated processes can slow projects and create costly mistakes. SubBase, a technology company focused on construction procurement, wants to simplify that process. The company has now secured fresh funding to support its next phase of growth.
SubBase announced that it has raised $7 million in a Series A funding round led by FINTOP, with participation from Fika Ventures. The new investment brings the company’s total funding to more than $15 million.
Founded in 2022 and headquartered in Fort Lauderdale, Florida, SubBase develops software that helps contractors manage the purchase and delivery of construction materials through a centralized platform.
Funding to Support Expansion
The company plans to use the new capital to grow its product and engineering teams, strengthen supplier integrations, and develop new artificial intelligence capabilities.
According to SubBase, the funding will help accelerate the development of tools designed to improve procurement efficiency and provide contractors with better visibility into material purchasing and supplier performance.
Founder and CEO Eric Helitzer said the construction industry continues to face challenges such as procurement inefficiencies, data silos, limited visibility, and cost overruns. He noted that these issues create significant financial losses across the industry and that better technology can help address them.
Streamlining Construction Materials Procurement
SubBase offers a platform that brings several procurement tasks into one system. Contractors can request pricing, place orders, communicate with suppliers, track deliveries, and reconcile invoices without relying on multiple disconnected tools.
The platform also integrates with construction accounting systems, allowing users to connect purchasing activity with financial data. This helps contractors monitor spending and maintain greater control over material costs throughout a project.
By centralizing procurement activities, the company aims to reduce manual work and improve coordination between contractors and suppliers.
Growing Activity on the Platform
SubBase reported that it currently processes thousands of orders each week through its platform. The company also expects to reconcile more than $1 billion in materials volume during the year, reflecting increasing adoption among contractors.
As part of its growth strategy, SubBase plans to build an AI-driven intelligence layer that can analyze procurement data, supplier performance, pricing trends, and delivery information. The company believes these capabilities can help contractors make faster and more informed purchasing decisions.
Investor Confidence in Industry Modernization
Investors view construction materials procurement as a large market that still relies heavily on manual processes. Brittani Roberts of FINTOP said the industry is massive, highly manual, and ready for modernization.
She highlighted SubBase’s industry expertise and its ability to connect contractors and suppliers through a technology platform built specifically for construction procurement needs.
With the new funding in place, SubBase plans to continue expanding its platform and developing new tools that help construction companies manage materials purchasing more efficiently. As the industry increasingly adopts digital solutions, the company hopes to play a larger role in modernizing one of construction’s most important business functions.
