Supporting military veterans in the workplace has become a growing priority for many companies across the United States. Herc Rentals is now receiving national recognition for its efforts after earning the 2026 VETS Index’s 5-Star Employer Award, a distinction that honors organizations committed to hiring, supporting, and developing veterans and military-connected employees.
The announcement was made by Herc Holdings Inc., the parent company of Herc Rentals, through an official company release. The award recognizes employers that demonstrate strong programs and opportunities for veterans, National Guard members, reservists, and military spouses.
Herc Rentals is one of the largest equipment rental suppliers in North America. The company provides equipment and services to industries including construction, infrastructure, industrial operations, manufacturing, and government projects. According to company information, Herc Rentals operated 609 branches and had approximately 9,700 employees across the United States and Canada as of March 31, 2026.
Recognition for Veteran Support
The VETS Indexes 5-Star Employer Award is presented to organizations that show commitment to recruiting veterans and creating supportive work environments for military-connected employees. The program evaluates companies on areas such as veteran hiring, career development, employee policies, and workplace support initiatives.
Herc Rentals said the recognition reflects the company’s ongoing efforts to create career opportunities for former service members. Veterans often bring leadership, discipline, teamwork, and technical skills that align closely with the operational needs of the equipment rental industry.
The company has continued to invest in workforce development as it expands its operations across North America. Herc Rentals offers a wide range of rental equipment, including aerial lifts, earthmoving machinery, material handling equipment, trucks, trailers, air compressors, and power generation systems.
Expanding Operations Across North America
Founded in 1965, Herc Rentals has grown into a major player in the equipment rental market. The company serves customers through a large network of branch locations in the United States and Canada.
Herc Holdings Inc. trades on the New York Stock Exchange under the ticker symbol HRI. Company records show that Herc generated approximately $4.654 billion in total revenue on a trailing twelve-month basis through March 31, 2026.
Industry experts say workplace awards focused on veterans are becoming increasingly important as companies compete for skilled workers and strengthen diversity and inclusion efforts. Employers that actively support military veterans are often viewed positively because veterans bring experience in leadership, logistics, safety, and problem-solving.
Strengthening Workplace Culture
The latest recognition adds to Herc Rentals’ growing reputation as an employer focused on workforce development and employee engagement. As businesses across North America continue searching for skilled talent, veteran hiring programs remain an important strategy for many large employers.
For veterans transitioning from military service to civilian careers, workplace support and career development programs can play a major role in long-term success. Herc Rentals’ latest award highlights the company’s continued focus on building opportunities for military-connected professionals while supporting its growing operations across the region.
